Brief: A 48-sheet poster site's become available right opposite the Department of the Environment and Department of Transport, but only if we confirm right away and only worth it if we get it into the news. Oh..... and did we say there's no money and no time to turn it around?

Solution included creating a PR / media event built around the unveiling of the poster which meant that it was taken-up by the press and got onto TV news bulletins. (See below). This focused public awareness on who would be responsible for the decisions to jeopardise 190 wildlife reserves, and put it squarely at the door of the 2 Ministers opposite the poster
( Coincidentally they were both called John at the time.) 
Thanks to all concerned including Mick Brownfield the illustrator who -like us creatives- gave our services for free for a good cause. (Writer Patrick Woodward)